7 Rules for Digital Marketing Revolutionaries! By Avinash Kaushik
#1 Customer expectations on the web are insane, will get super-insane.
#2 Multiplicity: Competencies, Campaigns, Systems, Everything.
#3 One-trick ponies are going to be a liability.
#4 Attention is the most precious commodity.
#5 Brand destruction is insanely efficient now. Beware!
#6 Being good at the Long Tail matters just as much as the Head.
#7 Glory will come to the precious few who are willing to embarrass themselves.
Bonus: #8 Data is your friend.
