We all have online influence, it’s just not always easy to measure it. Many are turning to tools like Klout, only to be confused by what they find…
asianinsight by Charlotte Ingram:
Over my lunch break I decided to check my Klout score, not because I believe that Klout is a credible tool of influence measurement but because I was curious and looking for something to do.
It turns out that I am influential about:
- Jack Sparrow
- Hong Kong
- Dolls
Yup, that’s…
Turns out that Charlotte is a lot more influential than that. So are you.
Each and every one of us has the ability to influence other people. Maybe not mass audiences, but that shouldn’t matter in the network era. We don’t need to measure influence the way newspapers measured circulation, or TV measured viewership.
The network effect of one person influencing a few friends who influence a few friends who influence a few friends and so on means that a single person can cause a chain reaction that they (and many influence measuring tools) are completely unaware of.
We are a long way from having an accurate way of measuring our true influence on the world. What’s for sure, your influence begins with you sharing interesting stuff with people that matter to you. Thanks for sharing, Charlotte!
