The next time someone asks me to justify social media in terms of ROI, I’m going to ask them how they are measuring their Loss on Lack of Investment (LOLOI?)…
“As we know, the (communication) revolution will be more than ‘televised’ because it is posted, liked, blogged, tweeted and linked, anytime, anywhere.” (Social Media and the Workplace: Virtual Worlds and Legal Realities in 2011 by Luce Forward)
Think your employees aren’t on Twitter…
(Source: jdsupra-biznews)
