January 2012
2 posts
The 2015 Digital Marketing Rule Book. Change or... →
7 Rules for Digital Marketing Revolutionaries! By Avinash Kaushik
#1 Customer expectations on the web are insane, will get super-insane.
#2 Multiplicity: Competencies, Campaigns, Systems, Everything.
#3 One-trick ponies are going to be a liability.
#4 Attention is the most precious commodity.
#5 Brand destruction is insanely efficient now. Beware!
#6 Being good at the Long Tail matters just...
The Social Network Conundrum: Get Big and Become...
Today marks my 5 year anniversary on Twitter. Half a decade of tweets, and much has changed. The early days of Twitter were amazing: it was like getting invited to a dinner party of the coolest people in tech. Then the masses showed up (I blame @aplusk).
Facebook has gone through the same pattern. I’ve spoken to Harvard grads who were the first users of “The Facebook” and heard...