January 2012
2 posts
The 2015 Digital Marketing Rule Book. Change or... →
7 Rules for Digital Marketing Revolutionaries! By Avinash Kaushik
#1 Customer expectations on the web are insane, will get super-insane.
#2 Multiplicity: Competencies, Campaigns, Systems, Everything.
#3 One-trick ponies are going to be a liability.
#4 Attention is the most precious commodity.
#5 Brand destruction is insanely efficient now. Beware!
#6 Being good at the Long Tail matters just...
The Social Network Conundrum: Get Big and Become...
Today marks my 5 year anniversary on Twitter. Half a decade of tweets, and much has changed. The early days of Twitter were amazing: it was like getting invited to a dinner party of the coolest people in tech. Then the masses showed up (I blame @aplusk).
Facebook has gone through the same pattern. I’ve spoken to Harvard grads who were the first users of “The Facebook” and heard...
December 2011
1 post
November 2011
3 posts
Asian Insight: What the Klout →
We all have online influence, it’s just not always easy to measure it. Many are turning to tools like Klout, only to be confused by what they find…
asianinsight by Charlotte Ingram:
Over my lunch break I decided to check my Klout score, not because I believe that Klout is a credible tool of influence measurement but because I was curious and looking for something to do.
It turns out...
Under the Influence of Story →
The first stories that influence us are our own stories of identity.
October 2011
1 post
Social Media Policies: Is Your Procrastination... →
The next time someone asks me to justify social media in terms of ROI, I’m going to ask them how they are measuring their Loss on Lack of Investment (LOLOI?)…
businesslaw:
“As we know, the (communication) revolution will be more than ‘televised’ because it is posted, liked, blogged, tweeted and linked, anytime, anywhere.” (Social Media and the Workplace: Virtual Worlds and Legal...
September 2011
4 posts
1 tag
The (Re)Humanization of Business →
Social media succeeded by abandoning the traditional mindset and assumptions of our machine-based organizations, and instead embracing ideas that are much more consistent with what it means to be human. In social media, relationships matter. So does trust. So do things like meaning, humor, transparency, authenticity, and creativity. Social media is built on the
principle that control is a...
3 tags
4 tags
Facebook Timeline: Teaching Data to Speak Humanely →
dbreunig:
Yesterday, Facebook unveiled their new “Timeline” design. Largely imagined by Sam Lessin and Nicholas Feltron, the design coaxes personal actions recorded by Facebook into a humane, emotional, interface for a given history1. Users can delve into their content not as images, notes, and…
June 2011
4 posts
